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WMMB Introduces Picks & Bites℠
Simple Ideas to Market, Serve Wisconsin Cheese
May 03, 2012
MADISON, Wis.--An engaging new promotion concept from Wisconsin Milk Marketing Board offers diverse and versatile marketing opportunities. Wisconsin Cheese Picks & Bites℠ is a program that presents more than 50 hand-held cheese creations that will appeal to retailers, foodservice professionals and consumers alike.
Each petite pick or bite combines Wisconsin Cheese with a few luscious ingredients that deliver irresistible flavor combinations and easy preparation. The choices range from savory to sweet and rely on fresh ingredients for contemporary appeal.
Restaurateurs can enliven a bar menu with choices from the eclectic collection as well as feature the Picks & Bites℠ as zesty appetizers. Their colorful eye appeal makes them a perfect garnish to a salad, soup or entrée. And, they offer great pairing opportunities, especially as a garnish for today’s popular cocktails. Sweet selections are a creative addition to the mini dessert plate, and the expansive choices encourage signature cheese course options.
Caterers can take advantage of these creative cheese applications, and will find selections make an outstanding passed hors d’oevre and buffet attention-grabber.
Retailers will find a wide variety of in-store promotional possibilities with Picks & Bites℠. WMMB has developed a variety of in-store merchandising materials to support this new addition to its popular in-store Toolbox retail programming that includes a recipe brochure, counter cards, iron man signage and table tents. The selection also is an innovative way for shoppers to sample new cheeses or enhance a deli or prepared food display. Several picks can be grouped to sell in the prepared foods section, especially for home entertaining occasions. Photos of each of the 54 items are available.
Consumers, too, can easily and quickly compose Picks & Bites℠ for entertaining and other special occasions. Many are simple enough to engage the entire family in kitchen duty while offering kids an educational opportunity and enticement to try new cheeses and the fresh ingredients that complement them.
A downloadable Picks & Bites℠ brochure, featuring photos and ingredient listings for each item is available to trade and consumers at www.PicksAndBites.com.
Among the Wisconsin Cheeses that are featured in the Picks & Bites℠ collection are Asiago, Blue, Baby Swiss, Brick, Cold Pack, Feta, Edam, Fontina, Mozzarella and Mascarpone.
View a sampling of photos from the Picks & Bites℠ collection. For more information about the program or photos, contact Marilyn Wilkinson, mwilkinson@wmmb.org, 608-203-7262.
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The Wisconsin Milk Marketing Board, a nonprofit organization funded by the state's dairy farmers, promotes the consumption of Wisconsin Cheese and other dairy products.
Contact Info:
Marilyn Wilkinson
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7262
mwilkinson@wmmb.org