Wisconsin Milk Marketing Board, Inc.
Channel Management Committee

NOTICE IS HEREBY GIVEN that the Channel Management Committee of the Wisconsin Milk Marketing Board, Inc. will meet beginning at 9:00 a.m. on Wednesday, September 8, 2010, at the Holiday Inn Madison West, 1109 Fourier Drive, Madison, WI 53717 (608-836-8820). The following meeting agenda is proposed:

9:00 a.m.

1. Call to Order / Roll Call
2. Review / Approval of Minutes of September 22, 2009 Meeting
3. Committee Chair Comments
4. Old Business
5. FY2011 Channel Management Overview
   - Strategic Direction Discussion
   - Industry/Market Review
   (Lunch)
6. Channel Management Update
   - Retail Channel
   - Foodservice Channel
   - Cheese Education and Events
   - Market Research
   - Cheese Company Communications
   - Technical Services
7. Selection of Channel Management Committee Representative to
   CDR Liaison Committee
8. CEO Remarks
9. New Business

2:00 p.m.  Adjournment

Notice of a meeting of the Channel Management Committee also constitutes notice of a meeting of the entire WMMB Board of Directors.  However, only business of the Channel Management Committee will be conducted at this meeting.